024 – Chris Avery of Updater – America’s Favorite Moving App

Updater

UpdaterWhy influential real estate companies offer an invite-only moving app from Updater to clients, delivering huge value during a stressful time…

Chris Avery, VP of Real Estate for Updater (Updater‘s moving app is the smartest and safest way to reserve a moving company, connect TV and internet, update accounts, forward mail, transfer utilities, etc.), joins Thomas Kutzman and guest host Marc Raco in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • How Updater is solving a logistical problem
  • Relocation tech
  • Buyers, sellers, renters, branded experience through real estate partners, brands, multi family companies, realtors
  • Automate all moving and related tasks that are all part of a painful experienceUpdater
  • Forwarding mail, subscriptions, and utilities
  • Fostering partnerships, teams of industry experts
  • Doing new things vs. creating new experiences
  • How Updater is paid for, and it doesn’t affect the consumer (free), and the broker or property management company pays for it, as an invite-only platform
  • How the app catalogues everything that moves and event the condition of property
  • Testing new ways to keep consumers engaged in platform even post moveUpdater
  • Providing moving offers with discounts, helpful info etc., coupons
  • Giving the consumer a complete view of a market, not recommending specific purchases, created competition on the platform including ratings and scores
  • Last year nearly 20% of all household moves were processed though Updater
  • A lot of A/B testing and measuring consumer behavior
  • How Updater works to get brokers on board
  • Setting an expectation with the consumer that this is what they should expect of brokers, a kind of seal of approval
  • Incredible donuts that are an Updater favorite
  • How the process works for an agent, and how Updater only works with real estate brokerages that work with one of the tech partners they integrate with
  • Agents/brokers as independent contractors, brokerages don’t require people to use it, running behind the scenes so agent can just decline it
  • Once an agent signs up they don’t have to do anythingUpdater
  • Updater is seamless for the agent, easy deployment, training, and engagement process
  • The ability to stay connected, keeping consumers engaged, bringing value, platform stays open for this reason
  • When Updater decided to IPO on ASX, as the smallest tech company to IPO there, and ultimately one of the most successful to do so
  • Building community with brokers, looking beyond being a mere mechanism to their success
  • Early moving memories, playing The Oregon Trail on early computers, and Seattle

 

004 – Harley Courts of Nooklyn – Beyond Brooklyn

Taking the friction out of rentals and roommates with tech…

Harley Courts, CEO at Nooklyn ( Brooklyn-based tech start-up fixing the experience of finding apartments and roommates) joins hosts Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

From skateboarding to real estate, data as a core asset, and why brokers are here to stay

Courts discusses the impact that the company’s atypical management and structure has contributed to its success, what he took from running a skateboard company, leadership, building a collaborative, mission driven team, how his skateboard company failing led to becoming the super of a building, then meeting numerous real estate brokers and realizing he can do that, starting Nooklyn as a blog, and having so much success that he had to hire agents. How when giving listing data away you have nothing, as it’s a core asset. How Nooklyn is giving renters control over process, plucking away at removing friction for renters, the majority of the country is still on Craigslist for rentals, and why the highly regulated nature of the real estate industry, and the fact that this is the largest purchase most people will make, means brokers will remain.

Taking on Manhattan, fixing the experience, and growing quickly

A spectrum of vegan offerings make for a dynamic snack. Court reveals how Nooklyn is growing beyond Brooklyn, and being on a mission to fix the experience for renters, and to take on a new market, Brooklyn and Manhattan. Why 200 listing number is a magic number to make progress, how Nooklyn offers an advantage for landlords, getting into shared housing on the platform, and the ability to facilitate transactions. Why with currently 250 agents Nooklyn is trying to hire 375 more agents in the next year. And how more than half the deals are split between at least two agents, who often contribute different skills sets and resources.

The skateboarding business, a police offer and a party animal, and eating vegan

Personal questions cover missing skateboarding, a broken elbow, a daughter (also) named Harley, learning the skateboarding industry in detail, seven layers of wood, difficulty in competing in the skateboarding business, a bad experience moving in with a police officer and a party animal who both stopped paying rent immediately, and how Court has personally gone through many challenges of rentals and roommates and what’s driven him to make the process better. Plus, a roommate platform built into the site, and favorite Vegan restaurants in Brooklyn.