Podcast: Play in new window | Download (Duration: 48:48 — 55.9MB) | Embed
Subscribe: Apple Podcasts | Android | Google Play | Stitcher | RSS
Why influential real estate companies offer an invite-only moving app from Updater to clients, delivering huge value during a stressful time…
Chris Avery, VP of Real Estate for Updater (Updater‘s moving app is the smartest and safest way to reserve a moving company, connect TV and internet, update accounts, forward mail, transfer utilities, etc.), joins Thomas Kutzman and guest host Marc Raco in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.
In this episode:
- How Updater is solving a logistical problem
- Relocation tech
- Buyers, sellers, renters, branded experience through real estate partners, brands, multi family companies, realtors
- Automate all moving and related tasks that are all part of a painful experience
- Forwarding mail, subscriptions, and utilities
- Fostering partnerships, teams of industry experts
- Doing new things vs. creating new experiences
- How Updater is paid for, and it doesn’t affect the consumer (free), and the broker or property management company pays for it, as an invite-only platform
- How the app catalogues everything that moves and event the condition of property
- Testing new ways to keep consumers engaged in platform even post move
- Providing moving offers with discounts, helpful info etc., coupons
- Giving the consumer a complete view of a market, not recommending specific purchases, created competition on the platform including ratings and scores
- Last year nearly 20% of all household moves were processed though Updater
- A lot of A/B testing and measuring consumer behavior
- How Updater works to get brokers on board
- Setting an expectation with the consumer that this is what they should expect of brokers, a kind of seal of approval
- Incredible donuts that are an Updater favorite
- How the process works for an agent, and how Updater only works with real estate brokerages that work with one of the tech partners they integrate with
- Agents/brokers as independent contractors, brokerages don’t require people to use it, running behind the scenes so agent can just decline it
- Once an agent signs up they don’t have to do anything
- Updater is seamless for the agent, easy deployment, training, and engagement process
- The ability to stay connected, keeping consumers engaged, bringing value, platform stays open for this reason
- When Updater decided to IPO on ASX, as the smallest tech company to IPO there, and ultimately one of the most successful to do so
- Building community with brokers, looking beyond being a mere mechanism to their success
- Early moving memories, playing The Oregon Trail on early computers, and Seattle
Harley Courts
Courts discusses the impact that the company’s atypical management and structure has contributed to its success, what he took from running a skateboard company, leadership, building a collaborative, mission driven team, how his skateboard company failing led to becoming the super of a building, then meeting numerous real estate brokers and realizing he can do that, starting Nooklyn as a blog, and having so much success that he had to hire agents. How when giving listing data away you have nothing, as it’s a core asset. How Nooklyn is giving renters control over process, plucking away at removing friction for renters, the majority of the country is still on Craigslist for rentals, and why the highly regulated nature of the real estate industry, and the fact that this is the largest purchase most people will make, means brokers will remain.