027 – Joy Fan of Storefront – Short-Term Spaces, Long-Term Impact

Storefront

Marketplace for short form retail and pop-ups…

StorefrontJoy Fan, Chief Creative Officer of Storefront (@storefront – the world’s leading online marketplace for renting short term retail space) joins Thomas Kutzman, Scott Pollack, and guest host Pavan Bahl in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • How Storefront “cracked the code” on short-term rentals
  • Real estate brokers have open arms for pop ups, changed from 5 years agoStorefront
  • How pop-ups and short-term rentals transformed from trend to strategy
  • Perfect timing, how Storefront rode a wave for the last 6 years
  • Demands of retail has changed
  • Bringing digital into physical
  • Providing pricing up front so anyone can see it and share it
  • Servicing both landlords and tenants
  • Why Storefront doesn’t own spaces, technology makes it easy for brands to search for space
  • Now in Canada and US, just opened Dallas and Austin, plus already in LA, NYC, SF, Chicago, Miami
  • Looking at events and experiential, but focus on storefrontsStorefront
  • A lot of long-term leases are coming up and vacancy rates have risen a lot in major metropolitan areas
  • Low cost at a conference
  • Retail on the rise in US, story-sharing
  • Making the physical experience feeling sensory like the online presence, creating addiction
  • The international opportunity – where there is retail and where there is storefront
  • Fan’s opinion on a brand that’s getting it done
  • The story of twins
  • Incredible donuts

014 – Dani Arps – Startup Space, The Design Frontier

Startup office design

Designing office spaces for startup companies, with Dani Arps…

Startup office designWhat comes first, does culture drive design, or does design foster culture? Danielle (Dani) Arps, a design expert, reveals how startups can approach a new office space, curate functional, supporting productivity, retention, and community in the workplace, work surfaces vs. desks, creating spaces people can work in where they will be the most productive, the nature of tertiary spaces, and aesthetics vs. personality when one doesn’t make sense for a business model. Plus, what math and music have to do with office design. Arps joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:Startup office design

  • How Arps designed spaces for Venmo, SeatGeek, and others, how she begins the inspiration process to design for a startup, and having a certain sense or vibe vs. traditional design.
  • Thinking about the design for a startup since it is a corporate office space,
  • Considering how are different spaces consumed
  • Why open offices may not work for a lot of companies, looking at the growth of tertiary spaces (i.e. living rooms within offices), quiet nooks, phone booths
  • Where the trends came from, the idea of open and tertiary spaces, what’s driving thoughtfulness in space usage, the impact of freelance workers
  • How employees can be more productive because they like where they work and want to be in a space where they like being, and looking at it all starting with Google
  • Startup office designHow company culture and ethos impacts design
  • A well-designed space is a perk, and helps recruit and retain employees
  • Why companies that are not startups want the look and feel of startups in their spaces
  • The nature of how generational expectations are changing
  • Does culture drive design? Or design drive culture?
  • What the point of the company is matters in the design, including how the company is aligned with the industry, and where you want company brand and culture to go
  • Phases of the design process: conceptual, programming, construction documentation/purchasing, installation