027 – Joy Fan of Storefront – Short-Term Spaces, Long-Term Impact

Storefront

Marketplace for short form retail and pop-ups…

StorefrontJoy Fan, Chief Creative Officer of Storefront (@storefront – the world’s leading online marketplace for renting short term retail space) joins Thomas Kutzman, Scott Pollack, and guest host Pavan Bahl in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • How Storefront “cracked the code” on short-term rentals
  • Real estate brokers have open arms for pop ups, changed from 5 years agoStorefront
  • How pop-ups and short-term rentals transformed from trend to strategy
  • Perfect timing, how Storefront rode a wave for the last 6 years
  • Demands of retail has changed
  • Bringing digital into physical
  • Providing pricing up front so anyone can see it and share it
  • Servicing both landlords and tenants
  • Why Storefront doesn’t own spaces, technology makes it easy for brands to search for space
  • Now in Canada and US, just opened Dallas and Austin, plus already in LA, NYC, SF, Chicago, Miami
  • Looking at events and experiential, but focus on storefrontsStorefront
  • A lot of long-term leases are coming up and vacancy rates have risen a lot in major metropolitan areas
  • Low cost at a conference
  • Retail on the rise in US, story-sharing
  • Making the physical experience feeling sensory like the online presence, creating addiction
  • The international opportunity – where there is retail and where there is storefront
  • Fan’s opinion on a brand that’s getting it done
  • The story of twins
  • Incredible donuts

023 – Rebecca Fitts of The Wild West of Retail – Apocalypse or Revolution?

Rebecca Fitts

Retail and its effect on real estate…

Rebecca FittsRebecca Fitts, Principal Consultant for The Wild West of Retail (a consultancy focusing on non-traditional retail real estate strategies, brick and mortar customer experience and omni-channel solutions in the physical space) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • Is ecommerce causing retauil apolcolypse, or revolution?
  • The many changes going on in retail, surplus of retail real estate, need to find way out of that
  • Figure out way that retailers can handle taking on overhead
  • Digitally native brands opening up physical stores, customers want to have a touch/feel experience with brands
  • How a physical store can help reduce amount of returnsRebecca Fitts
  • How there are no “pure plays” anymore
  • Why physical retailers have harder time moving to ecommerce than ecommerce moving physical
  • Westfield’s World  Trade Center Oculus mall, public/private partnership, commuter hub
  • Downtown redeveloping itself post-9/11 in NYC, a great comeback
  • Mixed use of property, the way cities are growing
  • The changing relationship between tenants and landlord, the difficulty of physical spaces taking long term leases
  • An interest in commuter hubs for brandsRebecca Fitts
  • The need for experiences to be dynamic and changing, and are some physical stores too static to adapt?
  • Retail trying to think in a new and different way
  • Advancements in technology allowing you to reconfigure the store more frequently and easily
  • Virtual reality, augmented reality, and smart mirrors allowing great things to be done in the store to expand experiences
  • How Fitts is outgoing and enjoying being in a field that bounces around and changes
  • The kinds of neighborhoods that are attractive to retailers, being loyal to local merchants
  • Some of Fitts’ favorite jewelry designers