Real estate agent + client collaboration platform…
Naman Desai, Co-Founder at Quo (which simplifies real estate agent + client collaboration via a platform and mobile app) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.
In this episode:
- A customer engagement tool that empowered brokers, allowing them to work closer with clients, increasing efficiency
- How the app allows agents and clients to search and share listings together in one place, as a neat and organized way to keep track of properties they view, with the ability to take notes and store photos, better streamlining the process to make better decisions more quickly
- Allowing the app to maintain a place as preferred place to engage and track real estate opportunities and clients
- How Quo gives brokers an app to put in their clients’ hands, positioning the broker as more tech-forward
- How Quo can help speed up process of scheduling a viewing, with automation, and reduces time lag
- More feedback opportunities for the client, providing a good data and analytics resource
- Building out algorithms to suggest properties actively
- Obvious use case in New York City, but why in Cleveland?
- Looking to integrate CSS, zero lag time
- Is the tool more vertical vs. suburban?
- Markets with a lot of buyer and seller activity
- How Quo started as a concierge service for renters looking for new apartments
- How the co-founders realized a lot of people had a similar knack for helping people in the real estate space to help with real estate process; and, as the company grew and looked to scale, it started doing focus groups and one was people helping with what worked for them — and the biggest was when they had a friend that helped them
- Agents wanted the communication platform, not the concierge service
- Pivoting to the communication tool
- Data in which people said what they wanted and so Quo followed it
- Not so stuck on idea that they wouldn’t listen, letting customers guide where they go
- Getting consensus on a change in company direction, and how the co-founders were married to solving a problem — not on the way to solve it
- The importance of continuing focus groups
- The pushback from brokers — overcoming friction in getting clients to download the app
- A must-have feature was a team collaboration piece
- Being comfortable with changes in business, such as pivoting in his previous business ClassPass
- Real estate as learned behavior vs. in the blood, etc?
- Taking risk in business and startups
- How finding one’s passion brings the opportunity to make more than anywhere else by doing what one thinks is right
- Fear of missing out