021 – Francesca Loftus of hOM – Amenities, Data, and Bouncy Houses

hOM

Developing community with residential and office properties and gathering data by providing technology-enabled amenities for tenants…

hOMFrancesca Loftus, CEO of hOM (technology-enabled amenity provider that partners with residential and office properties to develop community by providing on-site fitness programming and unique events for tenants) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • How Loftus became focused on amenities
  • The company’s focus on amenities, especially in commercial buildingshOM
  • The cash outlay to adjust floors is a big step, so offering programming or events in a vacant space or available accessible spaces is a useful alternative
  • The genesis of the idea, two of her cofounders are in fitness and real estate, her background in theater management,
  • Some success because of the proximity of buildings to fitness studios
  • Selling to amenities managers
  • Most managers have tried other things, trying to be on trend with other buildings, then contact them to execute, cant do it themselves
  • Despite offering a wide range, fitness is most requested and engaging, yoga leads that interest
  • The hOM programs are unique and catch people’s attentionhOM
  • Mini golf, bouncy houses, partnerships to execute and deliver in diversity
  • Building community gives an edge for landlords
  • Figuring out a model to provide benefits to fitness instructors, finding it was actually cost effective,
  • Why Loftus was forced to be smarter how running business
  • Utility players with the ability to get anecdotal data on the building, valuable team members but tough to find
  • Looking at people with their whole selves i.e. developers and yoga teacher
  • Listening for grit and experience (28 full time employees and 50 part time)hOM
  • Loftus is from Canada, ended up in New York, from a competitive girls prep school, full college ride in mathematics, wanted to go to NY for theater, ended up managing a theater at 17 years old, having a public facing “beard”, doing a lot of programming work
  • Being curious about everything, having a dual role as performer and manager
  • The kind of culture in the hOM office with meditation and breath-work, the company’s C3P0, rituals in the office
  • Putting a voice to the tenants of buildings, creating incentive to communicate with them and close a gap of communication

002 – David Walker of Triplemint – Empowering Value and Engineering a Positive Customer Experience

Creating the best possible client experience when buying, selling, or renting a home…

David Walker, Co-Founder and CEO of Triplemint (a high tech real estate brokerage) joins hosts Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

Pushing the envelope, a shift in the industry, and a major pre-market value proposition

Walker discusses why there’s room for so many new players, how despite the Internet and technology in other industries, the real estate industry lags 10 years behind, and in the last few years a transformation has begun. How the modern buyer and seller are smarter and looking for tech forward brands in all they do, how Triplemint is pushing the envelope, consumers are leading the charge, how more can be offered than just the agent, and the right equation of offering fantastic humans plus tools. There is a similar shift in real estate as in financial services, what’s changed is a demand for tech, an ease of actual transaction, speed to close, managing properties seen, and transparency of data. And, how to show more properties to buyers than they can see anywhere else, using predictive analytics. One major value prop is understanding trends and patterns and the data to determine someone is likely to list their home, adding a new value prop pre-market that’s fair for the consumer to have, earlier in the value chain. It’s not about convincing people to sell. Adding more data to the pricing picture. Plus, diligence to fiduciary responsibility,

A high NPS score, acquisition sources, and the impact of great agents

Customer service satisfaction survey measuring chance of referring business in the form of a Net Promoter Score (NPS), evaluating agents, and competing against established firms for that talent. How it used to be about highest splits and nicest offices, and now about the value a company can provide to the agent to do business and to the buyers and sellers. Two-thirds of transactions are acquired digitally by Triplemint, acquisition via agents and platform, and how it is one thing to get customers and another thing to offer more value and close transactions and get referrals. Triplemint’s off-the-charts NPS score of 91, with an average survey of 9.7/10 and a testament to the team. Triplemint boasts success due to fantastic agents, great and powerful technology, and empowering value.

Expansion, the future of agents, and working with a friend

Looking ahead at expansion beyond NY, how the consumer is getting smarter, and wanting to empower them to do so. Will the need for agents dissipate or is the consumer seeking agents who provide real value? And personal questions cover a surprising mobile app, The New Classics, Fantasy Football, working with a college friend and rowing teammate, an Iron Man, overcoming disagreements, working real estate, and teaching English.