031 – Preston Pesek of Spacious – Accessible and Hospitable Workspaces

Spacious

Restaurants as freelance work spaces…

Preston Pesek, Co-founder/CEO of Spacious (transforming unused space into a city-wide network of stylish, productive workspaces where you can meet, work, and get stuff done) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:Spacious

  • How the way people think about office space has changed
  • Spacious as a heavyweight of co-working world
  • The goal for the user experience of product to be as frictionless as possible
  • The ability to walk in and check in without a reservation
  • Seamless instant connection to the community, space, WiFi, etc.
  • Is Spacious more co-working or coffee shop? (Somewhere in between)
  • How Spacious was conceived
  • Doing business with restaurant tenants, that was perfect place to enter the market as a startSpacious
  • Value prop for a restaurant space – monthly check, marketing exposure, fill space with room full of people who will be hungry when service begins
  • Frat culture of co-working vs. higher end vibe at Spacious spaces, attracting more sophisticated/stylish members
  • Individual workers vs. enterprise play
  • Fantastic upgrade from a coffee shop
  • Establishing consumer brand as B-to-C first, then B-to-B, end user is who focused on from experience perspective
  • Creating a nighttime network for after-5pm spaces
  • Balancing supply and demandSpacious
  • How Spacious can spin spaces up and down quickly, ability to be responsive to changes in marketplace without big spends
  • Being able to manage how grow footprint in a balanced way
  • Is Spacious a tech company or a real estate company?
  • Internal company is a tech company
  • Being a geek around cities of architecture

021 – Francesca Loftus of hOM – Amenities, Data, and Bouncy Houses

hOM

Developing community with residential and office properties and gathering data by providing technology-enabled amenities for tenants…

hOMFrancesca Loftus, CEO of hOM (technology-enabled amenity provider that partners with residential and office properties to develop community by providing on-site fitness programming and unique events for tenants) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • How Loftus became focused on amenities
  • The company’s focus on amenities, especially in commercial buildingshOM
  • The cash outlay to adjust floors is a big step, so offering programming or events in a vacant space or available accessible spaces is a useful alternative
  • The genesis of the idea, two of her cofounders are in fitness and real estate, her background in theater management,
  • Some success because of the proximity of buildings to fitness studios
  • Selling to amenities managers
  • Most managers have tried other things, trying to be on trend with other buildings, then contact them to execute, cant do it themselves
  • Despite offering a wide range, fitness is most requested and engaging, yoga leads that interest
  • The hOM programs are unique and catch people’s attentionhOM
  • Mini golf, bouncy houses, partnerships to execute and deliver in diversity
  • Building community gives an edge for landlords
  • Figuring out a model to provide benefits to fitness instructors, finding it was actually cost effective,
  • Why Loftus was forced to be smarter how running business
  • Utility players with the ability to get anecdotal data on the building, valuable team members but tough to find
  • Looking at people with their whole selves i.e. developers and yoga teacher
  • Listening for grit and experience (28 full time employees and 50 part time)hOM
  • Loftus is from Canada, ended up in New York, from a competitive girls prep school, full college ride in mathematics, wanted to go to NY for theater, ended up managing a theater at 17 years old, having a public facing “beard”, doing a lot of programming work
  • Being curious about everything, having a dual role as performer and manager
  • The kind of culture in the hOM office with meditation and breath-work, the company’s C3P0, rituals in the office
  • Putting a voice to the tenants of buildings, creating incentive to communicate with them and close a gap of communication