021 – Francesca Loftus of hOM – Amenities, Data, and Bouncy Houses

hOM

Developing community with residential and office properties and gathering data by providing technology-enabled amenities for tenants…

hOMFrancesca Loftus, CEO of hOM (technology-enabled amenity provider that partners with residential and office properties to develop community by providing on-site fitness programming and unique events for tenants) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • How Loftus became focused on amenities
  • The company’s focus on amenities, especially in commercial buildingshOM
  • The cash outlay to adjust floors is a big step, so offering programming or events in a vacant space or available accessible spaces is a useful alternative
  • The genesis of the idea, two of her cofounders are in fitness and real estate, her background in theater management,
  • Some success because of the proximity of buildings to fitness studios
  • Selling to amenities managers
  • Most managers have tried other things, trying to be on trend with other buildings, then contact them to execute, cant do it themselves
  • Despite offering a wide range, fitness is most requested and engaging, yoga leads that interest
  • The hOM programs are unique and catch people’s attentionhOM
  • Mini golf, bouncy houses, partnerships to execute and deliver in diversity
  • Building community gives an edge for landlords
  • Figuring out a model to provide benefits to fitness instructors, finding it was actually cost effective,
  • Why Loftus was forced to be smarter how running business
  • Utility players with the ability to get anecdotal data on the building, valuable team members but tough to find
  • Looking at people with their whole selves i.e. developers and yoga teacher
  • Listening for grit and experience (28 full time employees and 50 part time)hOM
  • Loftus is from Canada, ended up in New York, from a competitive girls prep school, full college ride in mathematics, wanted to go to NY for theater, ended up managing a theater at 17 years old, having a public facing “beard”, doing a lot of programming work
  • Being curious about everything, having a dual role as performer and manager
  • The kind of culture in the hOM office with meditation and breath-work, the company’s C3P0, rituals in the office
  • Putting a voice to the tenants of buildings, creating incentive to communicate with them and close a gap of communication

017 – Raffi Holzer of Avvir – Building Exactly

Avvir

Automating the processes around data acquisition, visualization, and analysis to provide near real time insights into the state of a project including progress monitoring and defect detection…

AvvirRaffi Holzer, CEO of Avvir (using LIDAR technology to help construction BIM experience) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • Raffi Holzer on LIDAR (Light Detection and Ranging, measure ranges via a remote sensing method using light in the form of a pulsed laser) and BIM (essentially a 3D blueprint)Avvir
  • How things change when construction begins, and without updating then the BIM becomes outdated
  • How a model can get so far off during construction
  • Making it more than a 3d rendering of a building.
  • BIM was a digital twin of a building
  • Preventing rework
  • The importance of having a spouse on board in a startup
  • Figuring out who user is, and building the right product for them
  • Talking to people who will be using a product and learning what they need
  • Major impact – BIM becoming a digital twin, becoming a centerpiece to manage a facility long term
  • Data and visualization of a product
  • Accurate building information model (instead of just spreadsheets)
  • New buildings installing sensors for IoT, need a system to enable sensors to talk to one another
  • Looking at climate control, safetyAvvir
  • How Avvir can catch mistakes quickly after done, making them more easily corrected, and an accurate model to be able to tie sensors together and make them viable
  • Be able to do predictive analytics, make suggestions to avoid errors
  • Avvir is hardware agnostic
  • How the marketplace is less of a competitive one, more educational
  • Inventory control, asset management and facility management
  • How Holzer created Peeq – reversible sunglasses
  • The goal of a political podcast