022 – Naman Desai of Quo – Enabling Collaboration and Engagement

Real estate agent + client collaboration platform…

Naman Desai, Co-Founder at Quo (which simplifies real estate agent + client collaboration via a platform and mobile app) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • A customer engagement tool that empowered brokers, allowing them to work closer with clients, increasing efficiency
  • How the app allows agents and clients to search and share listings together in one place, as a neat and organized way to keep track of properties they view, with the ability to take notes and store photos, better streamlining the process to make better decisions more quickly
  • Allowing the app to maintain a place as preferred place to engage and track real estate opportunities and clients
  • How Quo gives brokers an app to put in their clients’ hands, positioning the broker as more tech-forward
  • How Quo can help speed up process of scheduling a viewing, with automation, and reduces time lag
  • More feedback opportunities for the client, providing a good data and analytics resource
  • Building out algorithms to suggest properties actively
  • Obvious use case in New York City, but why in Cleveland?
  • Looking to integrate CSS, zero lag time
  • Is the tool more vertical vs. suburban?
  • Markets with a lot of buyer and seller activity
  • How Quo started as a concierge service for renters looking for new apartments
  • How the co-founders realized a lot of people had a similar knack for helping people in the real estate space to help with real estate process; and, as the company grew and looked to scale, it started doing focus groups and one was people helping with what worked for them — and the biggest was when they had a friend that helped them
  • Agents wanted the communication platform, not the concierge service
  • Pivoting to the communication tool
  • Data in which people said what they wanted and so Quo followed it
  • Not so stuck on idea that they wouldn’t listen, letting customers guide where they go
  • Getting consensus on a change in company direction, and how the co-founders were married to solving a problem — not on the way to solve it
  • The importance of continuing focus groups
  • The pushback from brokers — overcoming friction in getting clients to download the app
  • A must-have feature was a team collaboration piece
  • Being comfortable with changes in business, such as pivoting in his previous business ClassPass
  • Real estate as learned behavior vs. in the blood, etc?
  • Taking risk in business and startups
  • How finding one’s passion brings the opportunity to make more than anywhere else by doing what one thinks is right
  • Fear of missing out

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