CRM for real estate…
Zvi Band, Co-Founder & CEO of Contactually (a customer relationship management software and service company, and a provider of customer relationship software for various industries including real estate) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.
Complex transactions require real relationships, and intelligent CRM, and motivating software adoption
Band discusses how the real estate industry is not vastly different than other industries, and simple sales don’t require complex relationships. Buying/selling homes and properties involves complex transactions, and the process is not always neat and clean. The primary competitive advantage real estate agents/brokers have is the relationship. The right CRM keeps relationships strong. The 1.2 million real estate agents in the US. How Contactually differs from other CRMs, intelligent CRM, and delivering intelligence, prompting action. Setting a level of expectation, training brands and ease of use, and overcoming low agent use of software in a brokerage.
Accepting change, the commodity of relationships, and how culture eats strategy
Incentivizing agents to use the support systems, and one muffin for snack time. The biggest pain-point real estate agents have, how some are stuck in their model, sand some are transforming and accepting change. How agents build their own brands with relationships and web presence, and relationships are a commodity. Technology makes sure transaction is smooth, supported, making sure agents can build their best relationships. Culture eats strategy for breakfast.
Brokerage vs. tech company, siloed listing data, and a rocket scientist
Why brokerages don’t always build their own CRMs, and are technology companies seeing real estate as a play? Or brokerages becoming tech companies? What’s broken in real estate that should and can be fixed, how listing data and MLS (multiple listing service) is siloed off, and a mess. Personal questions cover a rocket scientist, friends as a resource, transitioning to the public face of a company, and the duality of honesty.