027 – Joy Fan of Storefront – Short-Term Spaces, Long-Term Impact

Storefront

Marketplace for short form retail and pop-ups…

StorefrontJoy Fan, Chief Creative Officer of Storefront (@storefront – the world’s leading online marketplace for renting short term retail space) joins Thomas Kutzman, Scott Pollack, and guest host Pavan Bahl in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • How Storefront “cracked the code” on short-term rentals
  • Real estate brokers have open arms for pop ups, changed from 5 years agoStorefront
  • How pop-ups and short-term rentals transformed from trend to strategy
  • Perfect timing, how Storefront rode a wave for the last 6 years
  • Demands of retail has changed
  • Bringing digital into physical
  • Providing pricing up front so anyone can see it and share it
  • Servicing both landlords and tenants
  • Why Storefront doesn’t own spaces, technology makes it easy for brands to search for space
  • Now in Canada and US, just opened Dallas and Austin, plus already in LA, NYC, SF, Chicago, Miami
  • Looking at events and experiential, but focus on storefrontsStorefront
  • A lot of long-term leases are coming up and vacancy rates have risen a lot in major metropolitan areas
  • Low cost at a conference
  • Retail on the rise in US, story-sharing
  • Making the physical experience feeling sensory like the online presence, creating addiction
  • The international opportunity – where there is retail and where there is storefront
  • Fan’s opinion on a brand that’s getting it done
  • The story of twins
  • Incredible donuts

026 – Doorbell Communities and VeryApt – Bettering the Rental Experience

miami

Two startups sharing their company visions on providing a better rental experience…

Benjamin Pleat, CEO/Founder of Doorbell Communities (supercharging apartment living through curated event experiences) and Ashrit Kamireddi, CEO/Co-Founder, and Scott Bierbryer, COO/Co-Founder, of VeryApt (a trusted apartment review community for people who want to make sure their next apartment really feels like home) joins Thomas Kutzman on location at The Future of Real Estate Summit in Miami,FL. Presented by Prevu.

In this episode:

  • Conferences as a great opportunity to discover new ideas/innovators

Doorbell Communities

  • Looking at the experience side of things, not changing real estate, don’t redesign spaces, how the use of space is a platform for community creation
  • Leverage existing spaces from lobbies to community spaces
  • Creating meaningful experiences to cerate sticky communities
  • Work in best in class providers including local businesses, good to support local businesses and get them in building
  • Skepticism that neighbors don’t want to interact in a place like NYC, content gets them out
  • The business model, and expense structure
  • The value of software and analytics
  • Offering experiences from psychic mediums, pastrami tastings, coding classes, and more.
  • Currently in Boston and downtown Wooster
  • Challenges are in the real estate finance world, recurring fee treated as different kind of expense, and Class A vs. Class B
  • Avoiding technical debt, and how software augments experience without inhibiting, and enables community building and personal interaction
  • Affordable housing, offering the same experience or hurdle distribution and acceptance by community

VeryApt

  • A data-driven concierge rental platform that makes finding the perfect apartment effortless
  • Having very accurate data and content, making the ecosystem transparent
  • Not just scraping listings, accurate [ricing/inventory, data from tenants talking about experiences in apartment
  • Unique IP on recommendation engine, able to highlight buildings
  • Concierge replaces much of the value of traditional agent
  • Owning listings, not just scraping and taking data feed
  • Trying to instill same culture and processing several markets
  • Building out the brand, opportunities tangential to what they’re doing now ,rental insurance, figuring out moving
  • Taking infrastructure and help solving problems beyond the immediate rental part

025 – Vincent Pavanello and Robin Rivaton of “Make Real Estate Great Again – Real Estech in Europe

Vincent Pavanello and Robin Rivaton

Real estate technology disruption…

Vincent Pavanello and Robin Rivaton Vincent Pavanello and Robin Rivaton co-authors of the book “Make Real Estate Great Again”, focused on real estate technology disruption and is co-founders of the Real Estech community in Paris, France, join Thomas Kutzman and Scott Pollack in the MouthMedia Network studios in New York, powered by Sennheiser. Presented by Prevu.

In this episode:

  • The show’s first guests from continental Europe, who are building a community in real estate tech
  • Bridging the gap between offerings those who want to buy goods and services
  • The community’s first days, three friends created website produced articles on startupsVincent Pavanello and Robin Rivaton
  • The consumers are changing and companies have to pay attention to user experience
  • The need to be merging pieces of a value chain and control quality, like automotive industry
  • Making real estate great again
  • Tech makes buildings fitted with people’s needs
  • Urbanization, more people living in more cities than before
  • Making a city denser to attract more people
  • Density leads to productivity, wealth requires different types of people with different skills put together
  • Next, thinking of how you move them all around efficiently
  • The perfect city for all social classesVincent Pavanello and Robin Rivaton
  • The importance of creating buildings fit for real people now, while respecting history of city
  • Cities that exist today vs. the kind of cities that can exist 100 years from now
  • Considering climate change, population change, culture, economy, and when people will/would start migrating
  • Direct access to the sea as a factor in city creation and growth
  • When a city becomes toxic
  • A classy snack inspired by a birthday
  • Political influences can cause major shifts in people, Brexit as an example
  • Trends seeing, action to fund entrepreneurs to make changes happen, several funds currently support this
  • How they are building the first venture capital fund for real estate in continental   Europe, with $60M
  • Hip areas of Paris people are moving to
  • The importance of a larger presence of women in real estate tech

024 – Chris Avery of Updater – America’s Favorite Moving App

Updater

UpdaterWhy influential real estate companies offer an invite-only moving app from Updater to clients, delivering huge value during a stressful time…

Chris Avery, VP of Real Estate for Updater (Updater‘s moving app is the smartest and safest way to reserve a moving company, connect TV and internet, update accounts, forward mail, transfer utilities, etc.), joins Thomas Kutzman and guest host Marc Raco in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • How Updater is solving a logistical problem
  • Relocation tech
  • Buyers, sellers, renters, branded experience through real estate partners, brands, multi family companies, realtors
  • Automate all moving and related tasks that are all part of a painful experienceUpdater
  • Forwarding mail, subscriptions, and utilities
  • Fostering partnerships, teams of industry experts
  • Doing new things vs. creating new experiences
  • How Updater is paid for, and it doesn’t affect the consumer (free), and the broker or property management company pays for it, as an invite-only platform
  • How the app catalogues everything that moves and event the condition of property
  • Testing new ways to keep consumers engaged in platform even post moveUpdater
  • Providing moving offers with discounts, helpful info etc., coupons
  • Giving the consumer a complete view of a market, not recommending specific purchases, created competition on the platform including ratings and scores
  • Last year nearly 20% of all household moves were processed though Updater
  • A lot of A/B testing and measuring consumer behavior
  • How Updater works to get brokers on board
  • Setting an expectation with the consumer that this is what they should expect of brokers, a kind of seal of approval
  • Incredible donuts that are an Updater favorite
  • How the process works for an agent, and how Updater only works with real estate brokerages that work with one of the tech partners they integrate with
  • Agents/brokers as independent contractors, brokerages don’t require people to use it, running behind the scenes so agent can just decline it
  • Once an agent signs up they don’t have to do anythingUpdater
  • Updater is seamless for the agent, easy deployment, training, and engagement process
  • The ability to stay connected, keeping consumers engaged, bringing value, platform stays open for this reason
  • When Updater decided to IPO on ASX, as the smallest tech company to IPO there, and ultimately one of the most successful to do so
  • Building community with brokers, looking beyond being a mere mechanism to their success
  • Early moving memories, playing The Oregon Trail on early computers, and Seattle

 

023 – Rebecca Fitts of The Wild West of Retail – Apocalypse or Revolution?

Rebecca Fitts

Retail and its effect on real estate…

Rebecca FittsRebecca Fitts, Principal Consultant for The Wild West of Retail (a consultancy focusing on non-traditional retail real estate strategies, brick and mortar customer experience and omni-channel solutions in the physical space) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

  • Is ecommerce causing retauil apolcolypse, or revolution?
  • The many changes going on in retail, surplus of retail real estate, need to find way out of that
  • Figure out way that retailers can handle taking on overhead
  • Digitally native brands opening up physical stores, customers want to have a touch/feel experience with brands
  • How a physical store can help reduce amount of returnsRebecca Fitts
  • How there are no “pure plays” anymore
  • Why physical retailers have harder time moving to ecommerce than ecommerce moving physical
  • Westfield’s World  Trade Center Oculus mall, public/private partnership, commuter hub
  • Downtown redeveloping itself post-9/11 in NYC, a great comeback
  • Mixed use of property, the way cities are growing
  • The changing relationship between tenants and landlord, the difficulty of physical spaces taking long term leases
  • An interest in commuter hubs for brandsRebecca Fitts
  • The need for experiences to be dynamic and changing, and are some physical stores too static to adapt?
  • Retail trying to think in a new and different way
  • Advancements in technology allowing you to reconfigure the store more frequently and easily
  • Virtual reality, augmented reality, and smart mirrors allowing great things to be done in the store to expand experiences
  • How Fitts is outgoing and enjoying being in a field that bounces around and changes
  • The kinds of neighborhoods that are attractive to retailers, being loyal to local merchants
  • Some of Fitts’ favorite jewelry designers